Case Studies

Marketing Strategy

Challenge:

Our client, an architect with a growing practice, realized that he should be paying more attention to marketing but had no time to focus on it. His business was increasing organically but he wanted to be more intentional in directing its growth.

Approach:

  • Initiate “strategic conversations” to discuss business challenges and potential solutions and approaches
  • Articulate characteristics of the ideal client
  • Identify significant upcoming milestones
  • Review and assess current marketing materials
  • Recommend immediate strategies to capitalize on recent press coverage

Results:

Millville Partners developed a cohesive strategy including events, print materials, web & email. We then built a year-long marketing timeline laying out the development of each piece so that the client could clearly see all activities for the entire year. Specific tasks associated with each item were identified and scheduled so that every facet of the strategy could be implemented by the client’s staff.