We synthesize information, and articulate research-based marketing recommendations.

Taking all of the information we've gathered during the Exploration phase, we apply our insight and experience to what we've learned about you, crafting an achievable strategy that reflects the nature of your company.

We define effective strategic communications options for your consideration, then work with you to determine what is achievable within your constraints (be they budget, person-power or time). In this phase of work, we develop a fully integrated and articulated approach to projecting your core message dynamically to all constituent groups.

A typical plan addresses each audience individually with recommended messaging and delivery media, and sets the strategy to ensure that the way in which your organization is regarded is in alignment with your goals.

In this phase, we are likely to deliver:

•    High-level goals and guiding principles
•    Strategies for preserving and projecting your brand
•    Website functionality, structure and messaging recommendations
•    Electronic communication recommendations
•    Event recommendations
•    Strategies for raising your profile in desired markets
•    Practical social media recommendations
•    Recommended messaging and media segmented by audience

Next step: Implementation