Is your marketing strategy the best it can be?

In the world of energy efficiency, it's an old saw: you can't manage what you don't measure. We think that applies to marketing and communications, too.

Building from the assessment tools we've put into place in the Implementation phase, we use the best available metrics to compare the success of your strategy with the goals we've created together. Based on our findings, we may recommend tweaks to ensure that your marketing plan is working optimally for you. In addition, we work with you to monitor effectiveness on an ongoing basis to keep your marketing approach on target over time.

An added benefit to these tools is that they enable us to be accountable to you by demonstrating the impact of our work. We want to make sure we're delivering value on an ongoing basis.

The evaluation tools we use include:

•    Website analytics
•    Electronic communications analytics
•    Internal and external constituent surveys
•    Search engine optimization analysis
•    Advertising page views
•    Social media analytics

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