Case Studies

Rebranding Brainstorm

Challenge:

Our client, a start-up solar thermal installer, wanted to create a brand for a newly-developed commercial arm of the company, intended to replace their prior residential focus.

Approach:

• Schedule brainstorm session with all stakeholders present
• Send out preparatory questions to focus the discussion
• Run a time-limited brainstorm to elicit strategic direction from founders and make recommendations
• Synthesize dscussion into comprehensive and organized notes capturing the ideas expressed, decisions made and action points

Results:

The client is fully engaged in developing their brand and strategy, building on the results of the brainstorm session and Millville Partners' recommendations.