Defining strategy is more art than science.

In fact, we've found that our strategic work is the most direct example of our application of design process to business process.

We create a structure which encourages participation, big thinking and creativity, then clear-headed assessment and pragmatism. We help clients identify goals, assess their implications, and determine all of the steps necessary to achieve them. We give the process the time it needs without allowing it to stagnate.

In developing appropriate strategies, we and our clients need to be aware of their context without being guided by their competition. Similarly, while we bring our breadth of knowledge and experience to our clients, we adapt our process to suit their specific needs.